{"id":526,"date":"2022-11-17T10:47:52","date_gmt":"2022-11-17T09:47:52","guid":{"rendered":"https:\/\/tienda.inteligenciaturistica.com\/?post_type=project&#038;p=526"},"modified":"2024-01-11T09:43:05","modified_gmt":"2024-01-11T08:43:05","slug":"amtc","status":"publish","type":"project","link":"https:\/\/tienda.inteligenciaturistica.com\/project\/amtc\/","title":{"rendered":"AMTC"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_image src=\u00bbhttps:\/\/tienda.inteligenciaturistica.com\/wp-content\/uploads\/2022\/11\/punta-brava-islas-canarias.jpg\u00bb alt=\u00bbPunta Brava en Islas Canarias\u00bb title_text=\u00bbPunta Brava en Islas Canarias\u00bb _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb50px||50px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_text_color=\u00bb#000000&#8243; header_font_size=\u00bb45px\u00bb header_letter_spacing=\u00bb5.4px\u00bb header_line_height=\u00bb67px\u00bb custom_margin=\u00bb-9px||-4px|||\u00bb header_font_size_tablet=\u00bb45px\u00bb header_font_size_phone=\u00bb35px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<h1>AMTC<\/h1>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb header_2_font=\u00bbMontserrat|||on|||||\u00bb header_2_text_color=\u00bb#595959&#8243; header_2_font_size=\u00bb22px\u00bb header_2_letter_spacing=\u00bb2.64px\u00bb header_2_line_height=\u00bb33px\u00bb custom_margin=\u00bb||22px|||\u00bb global_colors_info=\u00bb{}\u00bb]<h2>Caso de \u00e9xito IT<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb15px\u00bb text_letter_spacing=\u00bb1.8px\u00bb text_line_height=\u00bb22.5px\u00bb custom_margin=\u00bb||23px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb]<p style=\"text-align: justify;\">La AMTC o la <strong>Asociaci\u00f3n de Municipios Tur\u00edsticos de Canarias<\/strong> englobado por los municipios de Adeje, Antigua, Arona, Gu\u00eda de Isora, La Oliva, Mog\u00e1n, P\u00e1jara, Puerto de la Cruz, San Bartolom\u00e9 de Tirajana, Santiago del Teide, Teguise, T\u00edas y Yaiza, desarrolla desde 2021 su <strong>Sistema de Inteligencia Tur\u00edstica<\/strong>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 15px; letter-spacing: 1.8px;\">El objetivo del proyecto es configurar los pilares de una estrategia de transformaci\u00f3n como territorio sostenible, seguro e inteligente, que, mediante una planificaci\u00f3n estrat\u00e9gica y su relaci\u00f3n con sus residentes y turistas, disponga de un sistema sistematizado de inteligencia tur\u00edstica y le permita:\u00a0<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"text-align: justify;\"><span style=\"font-size: 15px; letter-spacing: 1.8px;\"> Obtener informaci\u00f3n, datos estructurados, para conocer mejor al turista. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 15px; letter-spacing: 1.8px;\">Establecer estrategias de promoci\u00f3n mucho m\u00e1s din\u00e1micas y mejor orientadas seg\u00fan el mercado y el tipo de turista que recibe la ciudad. <\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-size: 15px; letter-spacing: 1.8px;\">Trabajar la inteligencia social para que generar confianza entre los residentes y turistas. <\/span><\/li>\n<\/ol>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-size: 15px; letter-spacing: 1.8px;\">Para ello se ha seguido la metodolog\u00eda de la <strong>Norma UNE 166006 Sistema I+D+i de Vigilancia e Inteligencia<\/strong>, para que el Sistema de inteligencia Tur\u00edstica implementado sea un sistema normalizado y sistematizado.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][dipl_separator use_with=\u00bbtext\u00bb separator_color=\u00bb#F068A9&#8243; _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb body_font=\u00bb|600|||||||\u00bb body_text_color=\u00bb#000000&#8243; body_letter_spacing=\u00bb1.68px\u00bb global_colors_info=\u00bb{}\u00bb]<p>Desarrollo de soluciones<\/p>[\/dipl_separator][et_pb_counters _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_counter percent=\u00bb100&#8243; _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb title_font=\u00bb|600|||||||\u00bb title_text_color=\u00bb#000000&#8243; 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_module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#303030&#8243; text_font_size=\u00bb20px\u00bb text_letter_spacing=\u00bb2.4px\u00bb text_line_height=\u00bb30px\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbKrona One||||||||\u00bb header_3_text_color=\u00bb#000000&#8243; header_3_font_size=\u00bb28px\u00bb header_3_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||36px|||\u00bb header_3_font_size_tablet=\u00bb20px\u00bb header_3_font_size_phone=\u00bb16px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<p>Acompa\u00f1amos a tu municipio antes, durante y despu\u00e9s del proceso que se necesita para implementar las soluciones que ofrecemos.<\/p>[\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkwMSJ9fQ==@\u00bb button_text=\u00bb\u00bfHablamos?\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.19.4&#8243; 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El objetivo del proyecto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3829,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[34],"project_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AMTC - Inteligencia tur\u00edstica<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito de IT (Inteligencia Tur\u00edstica) para AMTC, la Asociaci\u00f3n de Municipios Tur\u00edsticos de Canarias.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tienda.inteligenciaturistica.com\/project\/amtc\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMTC - 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