{"id":846,"date":"2022-11-18T08:27:08","date_gmt":"2022-11-18T07:27:08","guid":{"rendered":"https:\/\/tienda.inteligenciaturistica.com\/?post_type=product&#038;p=846"},"modified":"2023-06-21T12:03:45","modified_gmt":"2023-06-21T11:03:45","slug":"herramienta-de-optimizacion-de-la-marca-turistica","status":"publish","type":"product","link":"https:\/\/tienda.inteligenciaturistica.com\/tienda\/modelos\/monodestino\/herramienta-de-optimizacion-de-la-marca-turistica\/","title":{"rendered":"Herramienta de optimizaci\u00f3n de la marca tur\u00edstica"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f7f7f7&#8243; background_image=\u00bbhttps:\/\/tienda.inteligenciaturistica.com\/wp-content\/uploads\/2022\/10\/detalle-patron.png\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbtop_right\u00bb background_horizontal_offset=\u00bb-26%\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb34px||11px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-4px|auto||411px|false|false\u00bb custom_padding=\u00bb0px||8px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_wc_breadcrumb _builder_version=\u00bb4.19.0&#8243; body_text_color=\u00bb#DE006B\u00bb body_letter_spacing=\u00bb1.56px\u00bb body_line_height=\u00bb1.8em\u00bb background_color=\u00bb#f7f7f7&#8243; width=\u00bb51%\u00bb width_tablet=\u00bb40%\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb0px||6px||false|false\u00bb custom_padding=\u00bb4px|0px|||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_wc_breadcrumb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.18.0&#8243; custom_margin=\u00bb50px||30px||false|false\u00bb custom_padding=\u00bb0px||11px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.18.0&#8243; background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb29px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_wc_title _builder_version=\u00bb4.19.0&#8243; header_font=\u00bb|700|||||||\u00bb header_font_size=\u00bb35px\u00bb header_letter_spacing=\u00bb4.2px\u00bb header_line_height=\u00bb53px\u00bb custom_margin=\u00bb||11px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_wc_title][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb15px\u00bb text_letter_spacing=\u00bb1.8px\u00bb text_line_height=\u00bb22.5px\u00bb background_color=\u00bb#DE006B\u00bb custom_padding=\u00bb|||10px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Objetivos<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.1&#8243; _module_preset=\u00bb647046dd-8f1a-4cf9-aaec-454dea5b99f2&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<ol>\n<li>Generar visualizaciones e informes f\u00e1ciles para el destino.<\/li>\n<li>Ayuda a analizar los datos para tomar decisiones en marketing y promoci\u00f3n del destino.<\/li>\n<li>Evoluci\u00f3n y comparativa de todas las m\u00e9tricas.<\/li>\n<li>Controlar la reputaci\u00f3n online del destino.<\/li>\n<li>Conocer a los seguidores y su comportamiento.<\/li>\n<li>Medir el impacto de todas las publicaciones.<\/li>\n<li>Monetizar todas las acciones.<\/li>\n<li>Ahorrar mucho tiempo en la labor diaria.<\/li>\n<\/ol>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb15px\u00bb text_letter_spacing=\u00bb1.8px\u00bb text_line_height=\u00bb22.5px\u00bb background_color=\u00bb#DE006B\u00bb custom_padding=\u00bb|||10px|false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Alcance<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.1&#8243; _module_preset=\u00bb647046dd-8f1a-4cf9-aaec-454dea5b99f2&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify;\">Este producto est\u00e1 destinado a municipios que quieren mejorar su competitividad en el mercado a trav\u00e9s de la dotaci\u00f3n de herramienta que permita monitorizar la reputaci\u00f3n online del destino y el comportamiento de los usuarios a trav\u00e9s de las redes sociales.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bb#scroll\u00bb button_text=\u00bbCu\u00e9ntanos tu reto\u00bb button_alignment=\u00bbleft\u00bb _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bb31b4f027-aaa0-4f2f-ae02-959764e19e4f\u00bb custom_button=\u00bbon\u00bb button_text_size=\u00bb14px\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#000000&#8243; button_border_width=\u00bb2px\u00bb button_border_color=\u00bb#000000&#8243; button_border_radius=\u00bb9px\u00bb button_letter_spacing=\u00bb1.68px\u00bb button_font=\u00bbMontserrat|700||on|||||\u00bb custom_margin=\u00bb20px||20px||true|false\u00bb custom_padding=\u00bb10px|30px|10px|30px|true|true\u00bb global_module=\u00bb1141&#8243; saved_tabs=\u00bball\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][et_pb_wc_price _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_wc_price][et_pb_wc_description _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_wc_description][et_pb_wc_add_to_cart _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][\/et_pb_wc_add_to_cart][et_pb_wc_meta _builder_version=\u00bb4.19.0&#8243; body_letter_spacing=\u00bb1.68px\u00bb body_line_height=\u00bb21px\u00bb border_width_top=\u00bb2px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_wc_meta][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_image src=\u00bbhttps:\/\/tienda.inteligenciaturistica.com\/wp-content\/uploads\/2022\/11\/Fotos-productos-tienda-23.png\u00bb alt=\u00bbHotel Analytics System\u00bb title_text=\u00bbTienda IT\u00bb _builder_version=\u00bb4.21.0&#8243; _module_preset=\u00bbdefault\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb background_enable_color=\u00bboff\u00bb custom_padding=\u00bb0px||2px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb background_color=\u00bb#f2f2f2&#8243; custom_padding=\u00bb1px||5px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb15px\u00bb text_letter_spacing=\u00bb1.8px\u00bb text_line_height=\u00bb22.5px\u00bb background_color=\u00bb#DE006B\u00bb text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb3px||3px|10px|true|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Descripci\u00f3n<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.1&#8243; _module_preset=\u00bb17f1cf20-6689-43c3-a8d6-3f1b38292202&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify;\"><strong>La herramienta de optimizaci\u00f3n de la marca tur\u00edstica es una herramienta de an\u00e1lisis de datos y m\u00e9tricas de diferentes canales del destino.<\/strong> Est\u00e1 formada por un cuadro de mando donde se visualizan todos los datos obtenidos de los canales en los que tiene presencia el destino. Permite realizar un control, seguimiento y comparativa de todas las m\u00e9tricas de los canales de Redes Sociales y otros canales o servicios (Google). Realizar un seguimiento f\u00e1cilmente de todos los eventos, menciones o hashtags del destino.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#FFFFFF\u00bb text_font_size=\u00bb15px\u00bb text_letter_spacing=\u00bb1.8px\u00bb text_line_height=\u00bb22.5px\u00bb background_color=\u00bb#000000&#8243; text_orientation=\u00bbcenter\u00bb custom_padding=\u00bb3px||3px|10px|true|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Necesidad<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.1&#8243; _module_preset=\u00bb17f1cf20-6689-43c3-a8d6-3f1b38292202&#8243; global_colors_info=\u00bb{}\u00bb]<\/p>\n<p style=\"text-align: justify;\">Para una gesti\u00f3n inteligente y sostenible del destino, resulta fundamental la aplicaci\u00f3n de herramientas y soluciones que permitan tomar mejores decisiones gracias al conocimiento otorgado por los datos. <strong>Esta informaci\u00f3n permitir\u00e1 al municipio monetizar todas las acciones en redes sociales, as\u00ed como controlar la <\/strong><strong>reputaci\u00f3n online del destino.<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_id=\u00bbscroll\u00bb _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb-51px|||||\u00bb custom_padding=\u00bb0px||73px|||\u00bb global_module=\u00bb227&#8243; saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb80%\u00bb width_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||0px|||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|500|||||||\u00bb text_text_color=\u00bb#000000&#8243; text_font_size=\u00bb40px\u00bb text_letter_spacing=\u00bb4.8px\u00bb text_line_height=\u00bb60px\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||5px|||\u00bb custom_padding=\u00bb||19px|||\u00bb text_font_size_tablet=\u00bb\u00bb text_font_size_phone=\u00bb30px\u00bb text_font_size_last_edited=\u00bbon|phone\u00bb text_letter_spacing_tablet=\u00bb\u00bb text_letter_spacing_phone=\u00bb3.6px\u00bb text_letter_spacing_last_edited=\u00bbon|phone\u00bb text_line_height_tablet=\u00bb\u00bb text_line_height_phone=\u00bb45px\u00bb text_line_height_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p><span style=\"color: #de006b;\">T<\/span>e asesoramos<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.18.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#303030&#8243; text_font_size=\u00bb20px\u00bb text_letter_spacing=\u00bb2.4px\u00bb text_line_height=\u00bb30px\u00bb header_font=\u00bb||||||||\u00bb header_3_font=\u00bbKrona One||||||||\u00bb header_3_text_color=\u00bb#000000&#8243; header_3_font_size=\u00bb28px\u00bb header_3_line_height=\u00bb1.4em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||36px|||\u00bb header_3_font_size_tablet=\u00bb20px\u00bb header_3_font_size_phone=\u00bb16px\u00bb header_3_font_size_last_edited=\u00bbon|phone\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Si est\u00e1s interesado en esta soluci\u00f3n, cont\u00e1ctanos y muy pronto concertaremos una reuni\u00f3n contigo para conocer las necesidades de tu proyecto.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.19.0&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb||on||||||\u00bb text_text_color=\u00bb#000000&#8243; 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